Master’s degree | KyungHee University | South Korea
Prof. Jungwoo Shin is a distinguished scholar and researcher at Kyung Hee University, Seoul, South Korea, recognized for his pioneering contributions in the fields of consumer behavior, technology adoption, behavioral economics, and human–computer interaction. He earned his Ph.D. in Economics and Management, where he developed expertise at the intersection of technological innovation and social science, focusing on how individuals and societies adapt to emerging digital ecosystems. Throughout his academic career, Prof. Shin has held several key academic and research positions, demonstrating exceptional leadership in both teaching and multidisciplinary research. His professional experience includes collaborations across international institutions and participation in cutting-edge studies on artificial intelligence interfaces, digital marketing strategies, and sustainable technology systems. Prof. Shin’s research interests span digital transformation, AI-driven user experience, sustainable economic systems, and social media engagement, integrating empirical modeling and behavioral analytics to address modern societal challenges. His research skills encompass quantitative analysis, conjoint experiments, econometric modeling, and data-driven decision-making frameworks, which have been effectively applied in numerous high-impact studies published in top-ranked journals such as Computers in Human Behavior, Applied Economics, International Journal of Human–Computer Interaction, and Technology in Society. Over the years, Prof. Shin has received academic honors and recognition for his outstanding publications and contributions to technology and behavioral sciences, further establishing his reputation as a thought leader in his domain. Dedicated to mentoring students and fostering global collaboration, he continues to influence the academic and research community with innovative insights and a commitment to advancing digital human interaction research. His scholarly impact is further underscored by 2,416 citations , 93 publications, and an h-index of 26.
Profiles : Google Scholar | Scopus | ORCID
Featured Publications
1. Park, S. Y., Park, C., Seo, J., & Shin, J. (2025). Public willingness to pay for chemical regulation in South Korea: The case of restriction on arsenic use. Environment, Development and Sustainability, 27(5), 11509–11526.
Citations: 2
2. Oh, M., Moon, H. B., Woo, J. R., Kim, H., & Shin, J. (2024). How to be a winner of future vehicle maintenance services: Consumer preference for vehicle self-diagnosis and fault prediction system in next-generation vehicles. Technology Analysis & Strategic Management, 1–13.
Citations: 2
3. Hong, Y., Shin, J., Choi, H., & Ahn, J. W. (2024). Investigating the value of parallel pipeline projects for water supply: A contingent valuation study in South Korea. Water, 16(6), 819.
Citations: 2
4. Kim, K., Shin, J., & Choi, J. Y. (2017). Impact analysis of economic contributors on knowledge creation activity by using the symmetric decomposition method. Symmetry, 9(11), 251.
Citations: 2
5. Kang, C., Lee, C., Zhao, X., Lee, D., Shin, J., & Lee, J. (2025). Safety still matters: Unveiling the value propositions of augmented reality head-up displays in autonomous vehicles through conjoint analysis. Travel Behaviour and Society, 39, 100915.
Citations: 1